by Bev Robertson, President, The Bushwakker Brewpub The craft beer industry sometimes sounds a bit like Rodney Dangerfield. We complain that the mainstream media does not carry as much coverage of craft beer as is warranted by the size of the craft beer market. We point to the fact that 60%-65% of the North American population drinks beverage alcohol, depending on whose survey you read. Twenty-five percent more people claim beer as their drink of choice than those who claim wine as their drink of choice, but wine gets much more coverage in most newspapers and television programs than beer. At this point we must point out that Savour Life is a notable exception and should be congratulated for being far ahead of the curve.
by Bev Robertson, The Bushwakker Brewpub Last month we talked about the trend in craft beer toward very bitter beers, as represented mainly by west coast style IPAs and Double IPAs. This week we will look at some examples of these styles.
The Green Flash Brewery in San Diego County CA. offers “West Coast IPA” which it calls “extravagantly hoped”, with 95 international bitterness units (IBU) and 7.3%ABV. I’m surprised by the number of people who were drinking Molson’s and Labatt’s industrial beers just a few years ago and who now tell me that this is a wonderful beer. There is no doubt that they have shifted their lupulin threshold dramatically. Some tell me that their friends who have not undergone the shift think that they have gone completely over the edge.
Green Flash’s IPA is indeed “big” in terms of both malt and hop, but is balanced far toward hop character. And of course, with a name like “West Coast”, those hops are highly citric in nose and palate. We’ve looked around town for outlets that offer West Coast IPA and it appears that the only place that it is currently available is the Bushwakker.